The Ideational Industries and Heterogeneity Theories: Sustainability of Societies and the Efficacy of the Ideational Industries
It is argued that the various activities involved with the making of ideas and images for the management of human life are crucial for the production of energy in any society, especially in periods of instability. This energy makes it often possible to allow societies not only sustain themselves over time, or survive, but also successfully compete on an inter-societal level, which basically can be considered to be "success".



